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Informationen zum Autor MARK JOYNER is one of the world's leading Internet marketers and the founder of Construct Zero. He was the early pioneer of many of today's biggest online trends and is the author of three other Wiley titles, Simpleology, The Great Formula, and The Irresistible Offer. For more information, please visit www.IntegrationMarketing.com. Klappentext Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodologyWhat is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big-and big to empire-Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level-and then the next-methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyner's methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, Integration Marketing offers accountability, predictability, and the ability to put real dollar value on every marketing effort.Mark Joyner (Auckland, New Zealand) is one of the world's leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of today's biggest online trends and the author of three other Wiley titles, Simpleology (978-0-470-09522-5), The Great Formula (978-0-471-77823-3), and The Irresistible Offer (978-0-471-73894-7). Zusammenfassung Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "Integration Marketing. Inhaltsverzeichnis Introduction (Why the Business World Needs Another Buzzword) xiii Part I The Idea 1 1 Digital New School Meets Profitable Old School 3 New School Gets Schooled ("Thank You, Sir. May I Have Another?") 2 A Real-Life Yoda on Billion Dollar Businesses 17 3 How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People 31 4 Talking the Business Growth Talk 45 The Language of Integration Marketing (Part 1) Part II The Strategy 55 5 Why Strategic Integration Marketing? 57 Three Magic Words 6 Taking That First Step Forward 67 Creating Your Integration Marketing Growth Strategy Part III The Mastery 75 7 More Words that Matter 77 The Language of Integration Marketing (Part 2) 8 Minimizing Guesswork, Maximizing Growth 89 Using the Integration Marketing Score 9 Google, Snoop Dogg, and Some Bling-Bling 105 Clever Integration Marketing Tactics Everywhere You Look Extra Credit 115 10 One More Benefit 117 Integration Marketing as Ecology Appendix Integration Spottings 125 Index 131 ...
