Fr. 74.50

Sandra Cain

Key Concepts in Public Relations

English · Paperback / Softback

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Description

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.>

List of contents

300-400 concepts and terms, organized alphabetically.

About the author

Sandra Cain

Product details

Authors	Sandra Cain
Publisher	Macmillan

Languages	English
Product format	Paperback / Softback
Released	30.04.2009

EAN	9780230203297
ISBN	978-0-230-20329-7
No. of pages	264
Series	Key Concepts Palgrave Key Concepts Key Concepts Palgrave Key Concepts
Subjects	Education and learning > Miscellaneous Humanities, art, music > Education > General, dictionaries Social sciences, law, business > Business > Advertising, marketing B, Business and Management, Public Relations, Study skills, Study and Learning Skills

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