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Informationen zum Autor Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations. Klappentext Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. It's only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competition offers a step-by-step structured approach to help executives in traditional companies with premium brands think through the options for responding to their low cost rivals and select the most appropriate strategy to win in their chosen markets.By examining a wide-ranging group of companies from around the world, Adrian Ryans provides numerous examples of how different companies in different industries have responded to low cost competitors and analyses the effectiveness of their strategies. He also discusses the leadership and cultural challenges that many companies are facing as they take steps to respond to their low cost rivals.Ultimately, the insights gained from this book will lead to better and more profitable business decisions.Adrian Ryans is Professor of Marketing and Strategy at IMD, Lausanne, Switzerland. He has designed and taught on executive programs for organizations in North America, Europe, Australia and Asia, including GE, Bank of Montreal, Medtronic, Deloitte, Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor, BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic, Hutchison Port Holdings and Qualcomm. He has also acted as a consultant for a number of leading global corporations. Zusammenfassung Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets. Inhaltsverzeichnis Contents Preface Acknowledgments 1 The Growing Challenge from Low Cost Competitors The Challenge is Real and It is Here to Stay Retailing Airlines Banking Fast-moving consumer goods Consumer electronics Business-to-business products and services In Many Industries the Major Threat is Coming from Asia Many Customers Prefer Good Enough Products and Services Low Cost Competition Is Not All Bad News Understanding and Responding to the Challenge of Low Cost Competition 2 Why the Threat from Low Cost Competition is Intensifying Value Propositions Have Three Core Elements Performance value Price value Relational value One core value proposition is usually emphasized The relative size of the different value segments may evolve over time Product category life cycles are getting shorter The Traditional Integrated Business Model is Disintegrating Three core processes underpin any business Giving balanced attention to all three core processes can lead to conflict Companies are leveraging the specialized players Companies with focused business models are playing a much bigger role in many industries Many more companies...
