Sustainability Marketing - A Global Perspective

Provides a sustainability-oriented vision of marketing for the twenty-first century. This title has a consumer marketing focus with an emphasis on integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. It is also suitable for students in marketing, or environmental management.

List of contents

PART ONE: UNDERSTANDING SUSTAINABILITY AND MARKETING

1) Marketing in the 21st Century

2) Framing Sustainability Marketing

PART TWO: DEVELOPING SUSTAINABILITY MARKETING OPPORTUNITIES

3) Socio-Ecological Problems

4) Consumer Behaviour

PART THREE: DEVELOPING SUSTAINABILITY MARKETING STANDARDS AND STRATEGIES

5) Normative Sustainability Marketing

6) Strategic Sustainability Marketing

PART FOUR: DEVELOPING THE SUSTAINABILITY MARKETING MIX (4C'S)

7) Customer Solutions

8) Communication

9) Customer Cost

10) Convenience

PART FIVE: DEVELOPING THE FUTURE OF SUSTAINABILITY MARKETING

11) Transformational Sustainability Marketing

Product details

• Authors: Frank Belz, Frank-Martin Belz, Frank-Martin Peattie Belz, Ken Peattie
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 05.06.2009
• EAN: 9780470519226
• ISBN: 978-0-470-51922-6
• No. of pages: 306
• Dimensions: 190 mm x 235 mm x 17 mm
• Subject: Social sciences, law, business > Business