Fr. 26.50

Laura Lake, Laura A. Lake

Consumer Behavior for Dummies

English · Paperback / Softback

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Description

Consumer behavior is the study of how people buy, what they buy, when they buy, and why they buy. This title offers recommendations for understanding consumers and growing a business. It provides the tools they need to capture the attention of customers in this increasingly fractured and ultra-segmented consumer society.

Product details

Authors	Laura Lake, Laura A. Lake
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Paperback / Softback
Released	08.05.2009

EAN	9780470449837
ISBN	978-0-470-44983-7
No. of pages	384
Subject	Non-fiction book > Politics, society, business > Business administration, companies

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