Read more
Examines the important business challenges in the football industry and the management of football businesses and covers the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.
List of contents
This will be an edited book, with different authors contributing chapters to the text. The editors themselves will contribute at least two chapters each.
Each chapter of the book will be structured accordingly:
Statement of learning outcomes
Overview of chapter
Introduction
Case study and discussion questions
Guided questions
Key words
References
Guided reading
Recommended websites
In the first section of the book, the aim is to provide readers with an introduction to key management disciplines. Each chapter will be written specifically in relation to football.
SECTION 1 MANAGING FOOTBALL
Chapter 1 Introduction & market overview
Chapter 2 Ownership & governance
Chapter 3 Finance, revenue generation & cost control
Chapter 4 Broadcasting & technology
Chapter 5 International & global development
Chapter 6 Sport marketing & sponsorship
Chapter 7 Law & regulation
Chapter 8 Organising and human resource management
Chapter 9 Supply chains, retailing & distribution Chapter 10 Leagues & competitions
Chapter 11 Agents & intermediaries
Chapter 12 Stadiums & facilities
Chapter 13 Public relations and the media
In the second section of the book, the current state of football in the world?s leading five football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.
SECTION 2 MANAGING FOOTBALL IN THE BIG-5
Chapter 14 England
Chapter 15 Spain
Chapter 16 Italy
Chapter 17 France
Chapter 18 Germany
In the third section of the book, the current state of football in the five emerging football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.
SECTION 3 MANAGING FOOTBALL IN EMERGING MARKETS
Chapter 19 Australia
Chapter 20 North America
Chapter 21 United Arab Emirates
Chapter 22 China
Chapter 23 South Africa
In the fourth section of the book, the current state of football in the five established football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.
SECTION 4 MANAGING FOOTBALL IN ESTABLISHED MARKETS
Chapter 24 Argentina
Chapter 25 Netherlands
Chapter 26 Mexico
Chapter 27 South Korea
Chapter 28 Russia
Chapter 29 Conclusions
