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Informationen zum Autor THE AUTHOR STEVE MCKEE is a columnist for BusinessWeek.com and president and co-founder of McKee Wallwork Cleveland Advertising. He has held executive positions at several internationally-respected advertising agencies including NW Ayer, Della Femina Travisano & Partners, Strascina & Partners, and Phillips-Ramsey, a division of McCann-Erickson Worldwide. To learn more about the book, visit www.whengrowthstalls.com. Klappentext Praise for When Growth Stalls"Is there a doctor in the house? Steve McKee is good for what ails today's companies in search of growth. He's been through it, and he has isolated the key symptoms that hold companies back."--Rance Crain, president, Crain Communications, and editor-in-chief, Advertising Age"Don't be fooled by the title--this book isn't just for stalled companies. McKee covers important principles that all companies should be thinking about, especially new or fast-growing companies."--Tony Hsieh, CEO, Zappos.com"Steve McKee has zeroed in on the symptoms and challenges facing every business. Being aware of the issues is half the battle, and this book helps you win. A must-read for all businesses, especially emerging companies."--Anupam Narayan, president and CEO, Red Lion Hotels Corporation"When Growth Stalls is both insightful and timely. I was fortunate to read this during a difficult financial time for my industry. And having read it, I feel more secure in weathering the economic and management storms I face."--Mary Lee Keane, president, Effie Worldwide"When Growth Stalls is not only timely, it's timeless. These challenges confront managers in good times and bad, and McKee offers practical advice that people in every industry can use. This book will be relevant for years to come."--David Humphrey, CEO, Massage Envy"The message of this book is like a splash of cold water in the face because it truly mirrors the reality we face day in and day out in an increasingly competitive environment. Well worth spending time absorbing and applying to one's business enterprise, whether large or small."--Mark Chmiel, executive vice president and chief marketing and innovation officer, Denny's, Inc. Zusammenfassung When Growth Stalls demonstrates that sluggish growth is generally produced not by mismanagement or strategic blundering but by natural market forces and management dynamics that are often unrecognised - and widespread. The book presents seven characteristics that commonly correlate with stalled growth and what to do about them. Inhaltsverzeichnis Acknowledgments vii Introduction ix 1. It's Not Just Business, It's Personal 1 2. Growth Stalls 13 3. Market Tectonics 23 4. Lack of Consensus 41 5. Loss of Focus 55 6. Loss of Nerve 73 7. Marketing Inconsistency 91 8. The Vicious Cycle 107 9. Take a Deep Breath 119 10. Set Your Sights 125 11. Find Your Target 137 12. Sharpen Your Arrow 155 13. Let It Fly 175 14. It Works 189 Notes 199 About the Author 213 Index 215 ...
