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Klappentext "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also."- Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration."- Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies. Zusammenfassung A 'one stop PR shop' for students in this increasingly popular field of study. Inhaltsverzeichnis Account Management Advertising Advertising - codes Advertising Online Advertorials Agenda Setting Alternative Media Annual General Meeting Audience Audience - Radio Audience - Television Blog, Blogger, Blogosphere Bottom Line Boundary Spanner Brand Stretching Branding Budget Business to Business (B2B) Campaign Celebrity Censorship Circulation - Newspapers Circulation - Internet Client Codes of Conduct Commercial Speech Communication Communication Audit Communication Strategy Conflict of Interest Consultancy Consumer Public Relations Contacts Content Analysis CPD - Continuous Professional Development Convergence Copyright Corporate Communication Corporate Social Responsibility Creativity Crisis Public Relations Cybersquatting Dark Sites Defamation Demographics Destination brand Diversity Dumbing Down Editor Embargo Ethics Evaluation Event Management Excellence Theory Fifth Estate Focus Groups Fourth Estate Freelance Financial Public Relations Friday night Drop Full Service Gatekeeper Globalisation Google dance Google Earth Google games Government Public Relations Guanxi Healthcare Public Relations Hofstede Hong Bo Horizon Scanning Human Resources In House Infotainment Information Subsidies Internet Internet Public Relations Journalism Journalist Key Figure Interviews Key Messages Lobby Lobbying Manufacturing Consent Marketing (mix) Mass Communication Media Briefing Media Relations Media Training Methodology Military Public Relations/Embedded Journalists Mission Statement Models In Public Relations Networking News News Agency/Press Association News Angle News management News Value News Rooms NGOs Nibs (news in Brief) On Message On/Off The Record Party Conferences Perception Management Persuasion Photo Opportunity Pitch/Pitching PReditorial Press Conferences Press Packs Press Releases Privacy
