Fr. 86.00

Business and Management Research - Paradigms and Practices

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

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Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.Key Features:- Detailed graphics, life-cycle illustrations and ''helicopter'' treatment of key ideas make this the ideal starting point to a research project- Case studies demonstrate the concepts and methodologies of research- Strong focus on methodology, a central aspect of successful research design>

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