Fr. 99.00

Stev Baron, Steve Baron, Steve Harris Baron, BARON STEVE HARRIS KIM HILTON T, Kim Cassidy, Ki Harris...

Services Marketing - Text and Cases

English · Paperback / Softback

New edition in preparation, currently unavailable

Description

Marketing is crucial in any industry: for service based organisations it''s absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies andoffers an insight into the operation ofmany different service industries.>

Product details

Authors	Stev Baron, Steve Baron, Steve Harris Baron, BARON STEVE HARRIS KIM HILTON T, Kim Cassidy, Ki Harris, Kim Harris, Toni Hilton
Publisher	Macmillan

Languages	English
Product format	Paperback / Softback
Released	30.12.2008

EAN	9780230520936
ISBN	978-0-230-52093-6
No. of pages	376
Dimensions	192 mm x 247 mm x 22 mm
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing, B, Market research, Social Sciences, Management science

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