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Informationen zum Autor SALLY J. PATTERSON is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations. JANEL M. RADTKE ?considered a pioneer in open-access communications among nonprofits ? brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment. Klappentext PRAISE FOR Strategic Communications for Nonprofit Organizations Seven Steps to Creating a Successful Plan, Second Edition > --Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc. > --Buddy Gill, Chief Advocacy Officer Texas Credit Union League Your nonprofit's strategic communications plans are active, organic documents that don't belong on a shelf Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change. Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including: What are we trying to achieve? Who are we trying to reach? What do we want supporters to do? How do we encourage them to do it? How will we know if we've succeeded? With an accompanying Web site filled with worksheets, forms, surveys, and self-assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much-needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit's communications and outreach efforts in fulfilling its mission and promoting lasting social change. Zusammenfassung How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations! Second Edition supports nonprofits in using their resources most effectively. Inhaltsverzeichnis About the Author xi Preface xiii Chapter 1 Getting the Most Out of This Book 1 Intended Audiences 1 Strategic Communications Plan Framework 1 Structure of the Workbook 3 How to Use This Workbook 4 How to Use the Web Site 5 Readiness for Strategic Communications Planning 5 Chapter 2 Strategic Communications Planning Process 7 Why Strategic Communications Matters 8 Benefits of Strategic Communications Planning 8 Roles and Responsibilities in Strategic Communications Planning 9 Communications Action Team 11 Communications Audit Team 14 Crisis Communications Planning 16 Crisis Communications Team 17 Crisis Control Team 17 Take the Time, Make the Time 19 Chapter 3 Step One: Preparing to Plan: Essential Building Blocks 25 Strategic Communications Is Grounded in the Mission 26 Task On...
