Merchandising Intellectual Property

Klappentext Deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, this book includes precedents such as licensing agreements, cross-border licences and a representation agreement. Zusammenfassung Deals with the particular problems which arise in relation to merchandising in the UK. Examining important issues to be considered by the owners and the licensee, this book includes precedents such as licensing agreements, cross-border licences and a representation agreement.

Product details

• Authors: Captain John Adams, Captain John Tritton Adams, John N. Adams, John Tritton Adams, Julian Hickey, Guy Tritton
• Publisher: Bloomsbury
• Languages: English
• Product format: Hardback
• Released: 01.05.2007
• EAN: 9781845922382
• ISBN: 978-1-84592-238-2
• No. of pages: 320
• Subject: Social sciences, law, business > Law > Mercantile and commercial law