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Informationen zum Autor Kenji Uchino Klappentext Good businesses require good products! but they also require an approach to business that is just as disciplined and rigorous as any approach to engineering. This book! written by an electrical engineer with a wealth of business experience! covers every aspect you must master to become a savvy entrepreneur. It addresses planning and creation of a product line. It lays out the fundamentals of sound financial practices and explains how to attract venture capital and go after grants. Taking a pragmatic step-by-step approach familiar to engineers! it covers pricing! promotion! qualitative analysis! and most importantly! it shows you how to apply forward thinking! anticipate! and leave little to chance. Zusammenfassung Covers the various aspect engineers must master to become entrepreneurs. This book begins with an exploration of the Industrial Evolution, theorizing how small corporations may begin to take the industrial lead position, much like the evolution from huge brontosaurus to small mammal. Inhaltsverzeichnis Industrial Evolution - Why small high-tech entrepreneur? Necessity of New Industrial ViewpointsEntrepreneurial Mind Background of the Case Study Best Selling Devices -How to commercialize your invention in a real world? Three CreativitiesTechnological CreativityProduct Planning CreativityMarketing CreativityCorporation Startup - How to establish your company?The Founder and TeamLegal Procedure Business Plan - How to persuade the investors?Executive SummaryManagement and OrganizationProduct/ServiceMarketing PlanOperating and Control SystemsGrowth PlanFinancial PlanCorporate Capital and Funds- How to find financial resources?Debt and Equity - Financial resources at the sart-up stageResearch Funds - How to write a successful proposalCorporate Operation - Survival skills in accounting and financial managementAccounting Management - Sales and PayrollFinancial Management - Fundamentals of FinanceQuantitative Business Analysis - Beneficial tools for businessLinear ProgrammingProgram Evaluation and Review Technique (PERT)Game TheoryMarketing Strategy - Fundamentals of MarketingMarketing ResearchPortfolio ModelMarketing Mix 4 PsIntellectual Properties - How to protect the company's technology?Intellectual PropertiesWhy Is Intellectual Property Important?Patent PreparationPatent Infringement (Lawsuit)Human Resources - Who should we hire?Legal Issue Essentials in HR ManagementEmployee CollectionInternational EmployeesHuman Resources Management in the USA and JapanBusiness Strategy - Why important! and how to set-up?The Strength-Weakness-Opportunities-Threats (SWOT) Matrix Analysis"Step" Four-Force Analysis for External EnvironmentFive Force Analysis for Proximate EnvironmentBusiness Strategy FormatBusiness Strategy Case Study I: MMI's ExpansionBusiness Strategy Case Study II: MMI's RestructuringCorporate Ethics - Keep it in your mind!Ethics and MoralsEthics! Law! Religion! and EducationBusiness EthicsComparison in Corporate Ethics between the U.S. and Japan?Now It's Your Turn - Future of your companyReview of Key PointsBusiness GlobalizationCase Study: Product Promotion in JapanIndex*Each chapter contains a chapter summary! practical exercise problems! and references ...
