Fr. 204.00

Lucy Kung, Lucy (EDT) Kung

Strategic Management in the Media - Theory to Practice

English · Hardback

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Description

The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.

Product details

Authors	Lucy Kung, Lucy (EDT) Kung
Publisher	Sage Publications Ltd

Languages	English
Product format	Hardback
Released	11.04.2008

EAN	9781412903127
ISBN	978-1-4129-0312-7
No. of pages	256
Dimensions	178 mm x 248 mm x 25 mm
Subjects	Non-fiction book > Politics, society, business > Society Social sciences, law, business > Business > Management

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