Discovering the Hidden Listener - An Assessment of Radio Liberty And Western Broadcasting to the USSR

Informationen zum Autor R. Eugene Parta is the retired director of Audience Research and Program Evaluation for Radio Free Europe/Radio Liberty in Prague. He has worked in the field of international broadcasting audience research since 1969; in Munich he was director of Media Opinion Research of the RFE/RL Research Institute. Parta has written extensively on media use, communications, and public opinion in Central and Eastern Europe and been a frequent speaker and participant in international academic and professional conferences. Klappentext This overview of the impact of Western radio and Radio Liberty! from the listeners' perspective! addresses questions of audience size and listening trends over time! listeners' demographic traits and attitudes! and more. Based on more than 50!000 interviews with Soviet citizens! the book sheds light on what these broadcasts meant to listeners as the USSR moved toward a freer society. Zusammenfassung This overview of the impact of Western radio and Radio Liberty! from the listeners' perspective! addresses questions of audience size and listening trends over time! listeners' demographic traits and attitudes! and more. Based on more than 50!000 interviews with Soviet citizens! the book sheds light on what these broadcasts meant to listeners as the USSR moved toward a freer society.

Product details

• Authors: R Eugene Parta, R. Eugene Parta
• Publisher: Hoover Institution Press
• Languages: English
• Product format: Paperback / Softback
• Released: 01.06.2006
• EAN: 9780817947323
• ISBN: 978-0-8179-4732-3
• No. of pages: 116
• Dimensions: 152 mm x 222 mm x 6 mm
• Series: Hoover Institution Press Publi; Hoover Institution Press Publi
• Subjects: Humanities, art, music > History; Natural sciences, medicine, IT, technology > Technology > Electronics, electrical engineering, communications engineering; Social sciences, law, business > Media, communication > Media science