International Retailing

Zusatztext This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. Klappentext International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments. Zusammenfassung International Retailing provides a comprehensive understanding of developments in international retailing, and the management/marketing issues and implications of those developments. Inhaltsverzeichnis Part One: The Internationalisation Process 1: The Internationalisation Process 2: Internationalisation Theory 3: Retail Internationalisation Theory 4: International Retailers 5: Expansion Patterns Part Two: Markets 6: Regulation and Economy 7: Society and Culture 8: Retail Structure Part Three: Operationalisation 9: Reasons for Internationalisation 10: Market Selection 11: Market Entry Methods 12: Supply Chain Management 13: Marketing and Brand Management 14: International Retail Divestment Part Four: Conclusion 15: Conclusion and Future Trends

Product details

• Authors: Nicholas Alexander, Nicholas (Professor of International Ma Alexander, Nicholas (Professor of International Marketing Alexander, Nicholas Doherty Alexander, Anne Marie Doherty, Anne Marie (Professor of Marketing Doherty
• Publisher: Oxford University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 13.11.2008
• EAN: 9780199212828
• ISBN: 978-0-19-921282-8
• No. of pages: 396
• Subjects: Social sciences, law, business > Business > Management; Einzel- und Großhandel