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Klappentext Health and wellness tourism is a rapidly growing sector of today's thriving tourism industry. This book will examine the range of motivations that drive this diverse sector of tourists! the products that are being developed to meet their needs and the management implications of these developments. Health and Wellness Tourism looks at the motivations and profiles of the tourists for this sector and provides valuable guidance and a basis for discussion regarding the marketing! managing and operations in this sector. * Introduces the reader to this topic by looking at the history! origins and scope of this sector and how it fits with today's intenrational tourism and leisure industry. * Uses international case studies to illustrate the multiple aspects of the industry and new and emerging trends including spas! life-coaching! meditation! festivals! pilgrimage and yoga retreats. * Evaluates marketing and promotional strategies and assesses operational and management issues. Inhaltsverzeichnis Part One: History! Definitions and Scope Chapter One: Introduction Chapter Two: Historical Overview Chapter Three: Contemporary Definitions Chapter Four: Leisure! Lifestyle and Tourism Chapter Five: Typologies of Health and Wellness Tourism Chapter Six: An International and Regional Analysis Part Two: Managing and Marketing Health and Wellness Tourism Chapter Seven: Demand! Motivations and Profiles Chapter Eight: Planning and Development Chapter Nine: Managing Destinations and Sites Chapter Ten: Reaching Customers Chapter Eleven: Product Development Chapter Twelve: Conclusions: The Future of Health and Wellness Tourism Part Three: Operational and Management Issues in Health and Wellness Tourism Introduction Case One: Heritage of Spa and Health Tourism in Russia(Petroune! I. & Yachina! E.) Case Two: The Health Spa Resort Rogaska Slatine Returned to its Past Glory (Lebe! S.) Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith! M) Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes! V.) Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria! Italy (Ferrari! S.) Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino! A. & Kangas! H.) Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.) Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried! I.) Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman! A.) Case Ten: Peninsula Hot Springs - a New Spa Tourism Experience 'Down Under' ( Laing! J.) Case Eleven: Ayurvedic Health Tourism in Kerala! India (Hannam! K.) Case Twelve: Hot Springs in Japanese Domestic and International Tourism (Ratz! T.) Case Thirteen: CHI spa at the Shangri-la! Sabah! Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan! J.) Case Fourteen: The Big Chill Festival! England! UK (Laws! C.) Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma! R.) Case Sixteen: Medical Tourism in India: A Case Study of Apollo Hospitals(George! B.) Case Seventeen: Business Tourism(Davidson! R.) ...
