SocialCorp

Table of Contents Ch 1     What is a SocialCorp /Benefits Ch 2     What does it take to become a SocialCorp Ch 3     Social Media and Web 2.0 Ch 4     No Brand Surrender Ch 5     Reaching the Right People Ch 6     Overcoming Risk Ch 7     Measurable Value Ch 8     SocialCorp 2.0 (the future)

Product details

• Authors: Postman, Joel Postman
• Publisher: Prentice Hall
• Languages: English
• Product format: Paperback / Softback
• Released: 08.12.2008
• EAN: 9780321580085
• ISBN: 978-0-321-58008-5
• Series: Voices that matter; New Riders; Voices That Matter; New Riders
• Subject: Social sciences, law, business > Business