Fr. 34.50

Winkler, Agnieszka Winkler, Agnieszka M. Winkler

Warp-Speed Branding - The Impact of Technology on Marketing

English · Hardback

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Description

Marketing products like computer hardware and software is vastly different from traditional marketing in consumer-products companies, where the product is simpler (cereal, shampoo, toothpaste) and the life cycle is long.

Product details

Authors	Winkler, Agnieszka Winkler, Agnieszka M. Winkler
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	29.07.1999

EAN	9780471295556
ISBN	978-0-471-29555-6
No. of pages	240
Series	An Adweek Book
Subjects	Social sciences, law, business > Business > Advertising, marketing Marketing

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