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List of contents
Introduction; Victorian America, 1865-1900; Home, Sweet Home; Dress Codes; New Ways to Shop; Modern America, 1900-1945; Mr Advertiser Meets Mrs Consumer; Sensing a Wider World; Designing the Auto Age; Boomer America, 1945-2005; Destination Suburbia; Casual Style; Electronics "R" Us; Conclusion.
About the author
Reginal Lee Blaszczyk, Visiting Scholar in the Department of the History and Sociology of Science at the University of Pennsylvania, received a B.A. from Marlboro College, an M.A. from George Washington University, and an M.A. and Ph.D. from the Hagley Program at the University of Delaware. A specialist in the history of capitalism and consumer culture, Blaszczyk has published numerous books, articles, and reviews. Her first book, "Imagining Consumers: Design and Innovation from Wedgwood to Corning "(2000), received the Hagley Prize for the Best Book in Business History for 2001, and her co-edited reader, "Major Problems in American Business History; Documents and Essays" (2006), is widely used in courses on American capitalism. "Partners in Innovation: Science Education and the Science Workforce" (edited; 2005) considers the skills needed to compete in the global business environment, while "Producing Fashion: Commerce, Culture, and Consumers" (edited; 2008) suggests new approaches to the history of fashion, business, and consumer culture.Blaszczyk has received fellowships from Harvard University's Charles Warren Center for Studies n American History, the National Endowment for the Humanities, the Smithsonian Institution, and the Chemical Heritage Foundation. She has taught at Boston University, Rutgers University-Camden, the University of Delaware, and the University of Pennsylvania, and spent eleven years as a cultural history curator at the Smithsonian National Museum of American History. In 2008, she received the Harold F. Williamson Prize in Business History for mid-career achievement from the Business History Conference, the largest international association of business historians.
