Fr. 28.90

Ia Gotts, Ian Gotts, Ian Rowsell Gotts, Dominic Rowsell

Why Killer Products Don''t Sell - How to Run Your Company to a New Set of Rules

English · Hardback

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Description

Exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. This book provides a methodology for assessing a company's product mix, and a transformation approach to optimize sales and improve competitiveness.

Product details

Authors	Ia Gotts, Ian Gotts, Ian Rowsell Gotts, Dominic Rowsell
Publisher	Wiley, John and Sons Ltd

Languages	English
Product format	Hardback
Released	31.07.2011

EAN	9781906465261
ISBN	978-1-906465-26-1
No. of pages	194
Subjects	Social sciences, law, business > Business > Management Marketing, Produktmanagement

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