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Informationen zum Autor Kitty Porterfield and Meg Carnes are communications professionals and authors. Together, they are principals in the firm of Porterfield & Carnes Communications, Inc. Klappentext Need to re-energize your faculty? Looking at announcing poor test scores to the community? Facing an angry parent contingent? Why School Communication Matters offers tips and strategies for handling these and other difficult situations. This book is an easy-to-use reference for the communication dilemmas that today's superintendents and principals face by looking at real life challenges, reframing issues in ways that suggest new and effective solutions.New generations of parents expect better and faster connections with schools. Podcasts, instant messaging, chat rooms and blogs have left school newsletters and brochures in the dust. More and more, leader survival depends on anticipating stakeholder demands. This book shows how. Inhaltsverzeichnis Part 1 Introduction. A Matter of Urgency Part 2 The Relationships Chapter 3 Start With a Win Chapter 4 Build Trust Chapter 5 Win by Persuasion Chapter 6 Listen to the New Generations Chapter 7 Engage the Community Part 8 The Framework Chapter 9 Design Your Plan Chapter 10 Harness Your Secret Weapon Chapter 11 Nail Your Successes Chapter 12 Get in the Ring Chapter 13 Mind Your Reputation Part 14 The Special Interests Chapter 15 Invest in the Media Chapter 16 Lead the Change Chapter 17 Face Those Angry Parents Chapter 18 Dazzle the 80 Percent Chapter 19 The Crisis Chapter 20 Think Smart under Fire Chapter 21 A Case Study in Crisis Communications Part 22 The Toolbox Chapter 23 Overhaul Daily Communication Chapter 24 Read Your School (or District) Newsletter Chapter 25 Manage Your School (or District) Website Chapter 26 Get a Grip on Social Media Chapter 27 Write with Purpose Chapter 28 Upgrade Back-To-School Night Part 29 Sustainability: The Challenge of the Long Distance Runner
