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Informationen zum Autor CJ Rhoads is a well-known guru, speaker, and author on making better decisions about business strategy and technology. Rhoads is the founder of ETM Associates, Inc., a consulting firm specializing in enterprise decision making, management, and technology. She's also an Associate Professor in the College of Business at Kutztown University, as well as the author of over a hundred published articles, dozens of manuals and whitepapers, and two books. Klappentext Software. Hardware. Networks. Wireless. Entrepreneurs face a bewildering array of choices and decisions when it comes to incorporating technology into the fabric of their businesses. Yet nothing could be more important these days. Aligning information technology (IT) with business strategy is essential to meet and beat the competition. As business strategy and technology expert CJ Rhoads shows, managing information technology effectively is an essential skill that all entrepreneurs must develop, just as they develop skills in sales or finance. However, due to the immaturity of the IT industry, making good decisions about information technology is very difficult. Reliable and unbiased information is hard to find, and technical people are often unable to convey information in a way that makes sense to entrepreneurs. The Entrepreneur's Guide to Managing Information Technology to the rescue! Zusammenfassung In addition to helping you level the playing field with technology salespeople hawking everything from handheld devices to complex networks, Rhoads answers the following questions: How do I get the promised benefits of information technology? Inhaltsverzeichnis Illustrations Foreword Acknowledgments Introduction 1. What Is Information Technology and Why We Need to Map It 2. Pounce Like a Panther 3. Why Non-IT People Find IT So Difficult 4. Why IT People Are So Difficult 5. The Essential Balance: Matching The Process 6. Why IT Vendors Are So Difficult 7. The Inside Secrets of Software and Hardware Vendors 8. Getting the Most from Networking Appendices A. Technology Map Examples B. Common Technology Issues Most Business Leaders Experience C. Basic IT Ability and Experience Sample Assessment References Index ...
