Design and Technology of Packaging Decoration for the Consumer Market

Klappentext The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer! as well as in carrying informative and legislative detail. Zusammenfassung The decoration of packaging for the "fast moving consumer goods" market plays a vital role in promoting the product to the customer! as well as in carrying informative and legislative detail. Inhaltsverzeichnis Technical and commerical considerations; The printing process; Linking lithography to packaging decoration formats; Linking rotogravure printing to packaging decoration formats; Linking flexographic printing to packaging decoration formats; Linking screen printing to packaging decoration formats; Design and manufacture of labels and sleeves; Application of labels and sleeves; Direct printing / decoration on metal; Direct printing on glass; Selecting suitable decoration formats; Graphic design and the launch process; Labelling legislation and barcoding; Future decoration systems; References; Index.

Product details

• Authors: Geoff A. Giles
• Assisted by: Geoff A. Giles (Editor), Geoff A. (Global Pack Management Giles (Editor), Giles Geoff A. (Editor)
• Publisher: Blackwell Scientific Publishers Ltd
• Languages: English
• Product format: Hardback
• Released: 01.01.2008
• EAN: 9781841271064
• ISBN: 978-1-84127-106-4
• No. of pages: 306
• Series: Sheffield Packaging Technology
• Subjects: Natural sciences, medicine, IT, technology > Technology > Mechanical engineering, production engineering; Social sciences, law, business > Business > Individual industrial sectors, branches; TECHNOLOGY & ENGINEERING / Textiles & Polymers, TECHNOLOGY & ENGINEERING / Manufacturing, BUSINESS & ECONOMICS / Industries / Media & Communications, Printing, packaging & reprographic industry, Food & beverage technology, Food and beverage technology, TECHNOLOGY & ENGINEERING / Food Science / General, Printing and reprographic technologies, Printing & Reprographic Technology, Printing and reprographic industries, Plastics & polymers technology, Plastics and polymers