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Zusatztext As Greco (marketing! Fordham Univ.) explains in his account of his book's purpose! this is not a traditional history! economics! or mass communications book... Replete with statistical tables! extensive footnotes! and appendixes! Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable.W. Baker! emeritus! Northern Illinois University! USA! in CHOICE Informationen zum Autor Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis. Klappentext Books, scholarly journals, business information, and professional information play a pivotal role in the political, social, economic, scientific, and intellectual life of nations. While publications abound on Wall Street and financial service companies, the relationship between Wall Street's financial service companies and the publishing and information industries has not been explored until now. The Economics of the Publishing and Information Industries utilizes substantive historical, business, consumer, economic, sociological, technological, and quantitative and qualitative methodologies to understand the people, trends, strengths, opportunities, and threats the publishing industry and the financial service sector have faced in recent years. Various developments, both economic and demographic, contributed to the circumstances influencing the financial service sector's investment in the publishing and information industries. This volume identifies and analyzes those developments, clearly laying out the forces that drove the marriage between the spheres of publishing and finance. This book offers insight and analysis that will appeal to those across a wide variety of fields and occupations, including those in financial service firms, instructors and students in business, communications, finance, or economics programs, business and financial reporters, regulators, private investors, and academic and major public research libraries. Zusammenfassung The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U.S. and global markets for entertainment goods and services. Inhaltsverzeichnis Introduction Chapter 1: The Legal and Economic Foundation of Intellectual Property and Copyrights Chapter 2: Money Never Sleeps: The Search for Yield in a Disintermediated World Chapter 3: Major Marketing and Economic Theories and Issues Impacting the Newspaper, Magazine, and Book Publishing Industries Chapter 4: The Economics of the Newspaper Industry Chapter 5: The Economics of the Magazine Industry Chapter 6: The Economics of the Book Publishing Industry Chapter 7: The Information Industries Chapter 8: Disruption in the Book and Information Industries: the Impact of the Kirtsaeng Decision on Trade, Educational, Scholarly, and Information Industry Publishers Bibliography Index ...
