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Informationen zum Autor Patricia Pulliam Phillips is an internationally recognized author, consultant, and president and CEO of the ROI Institute, Inc. Phillips provides consulting services to organizations worldwide. She helps organizations build capacity in the ROI Methodology by facilitating the ROI certification process and teaching the ROI Methodology through workshops and graduate-level courses. Cathy A. Stawarski is program manager of the Strategic Performance Improvement and Evaluation program at the Human Resources Research Organization (HumRRO) in Alexandria, Virginia. She has more than twenty-five years of experience in research, training and development, and program evaluation. Throughout her nearly twenty years at HumRRO, she has worked primarily with clients in the federal sector. Her work includes leading and conducting the evaluation of leadership and human capital initiatives as well as assisting organizations in developing comprehensive evaluation strategies. The ROI Institute, Inc., is a benchmarking, research, and information sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widely considered the leading authority on evaluation and measurement of learning and development in organizations, the ROI Institute conducts workshops and offers certification for thousands of practitioners through a variety of strategic partners. Klappentext Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Data Collection offers an effective process for collecting data that is essential to the implementation of the ROI Methodology. The authors outline the techniques, processes, and critical issues involved in successful data collection. The book examines the various methods of data collection, including questionnaires, interviews, focus groups, observation, action plans, performance contracts, and monitoring records. Written for evaluators, facilitators, analysts, designers, coordinators, and managers, Data Collection is a valuable guide for collecting data that are adequate in quantity and quality to produce a complete and credible analysis. Zusammenfassung Covering the first critical challenge in an ROI evaluation! this book explores collecting the quality and quantity of data needed! from the most credible sources! and using the most efficient methods. It shows how a variety of data collection methods can be used to collect both qualitative and quantitative data. Inhaltsverzeichnis Principles of the ROI Methodology. 1. Using Questionnaires and Surveys. Types of Questions. Questionnaire Design Steps. Pager: Please do not italicize the Contents H1 items or the sublists to this level. Determine the Specific Information Needed. Involve Stakeholders in the Process. Select the Types of Questions. Develop the Questions. Check the Reading Level. Test the Questions. Address the Anonymity Issue. Design for Ease of Tabulation and Analysis. Develop the Completed Questionnaire and Prepare a Data Summary. Improving the Response Rate for Questionnaires and Surveys. Provide Advance Communication. Communicate the Purpose. Describe the Data Integration Process. Keep the Questionnaire as Simple as Possible. Simplify the Response Process. Use Local Manager Support. Let the Participants Know That They Are Part of a Sample. Consider Incentives. Have an Executive Sign the Introductory Le...