Orange Code - How Ing Direct Succeeded By Being a Rebel With a Cause

How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.

Product details

• Authors: Arkadi Kuhlmann, Arkadi Philp Kuhlmann, Bruce Philp
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 07.11.2008
• EAN: 9780470287231
• ISBN: 978-0-470-28723-1
• No. of pages: 272
• Subjects: Non-fiction book > Politics, society, business > Money, bank, stock market; Social sciences, law, business > Business > Individual industrial sectors, branches