Challenges - Global learning in a globalised world: Challenges - Advertising and Marketing - Products, Promises and Persuasion

Contents:
Getting started
Aspect 1: The basics of advertising - A workshop approach
Aspect 2: Marketing - Launching a product on the market
Aspect 3: Action! - Advertising and sales in the movies
Aspect 4: "It's all illusion ..." - Marketing and sales in literature
Aspect 5: No limits at all? - How advertising influences people
Review
Klausuren 1 und 2

Summary

Contents:
Getting started
Aspect 1
: The basics of advertising – A workshop approach

Aspect 2
: Marketing – Launching a product on the market

Aspect 3
: Action! – Advertising and sales in the movies

Aspect 4
: "It's all illusion ..." – Marketing and sales in literature

Aspect 5
: No limits at all? – How advertising influences people


Review


Klausuren 1 und 2

Product details

• Authors: Iris Edelbrock, Birgit Schmidt-Grob
• Publisher: Westermann Bildungsmedien
• Languages: English
• Product format: Pamphlet
• Released: 22.04.2008
• EAN: 9783140402101
• ISBN: 978-3-14-040210-1
• No. of pages: 54
• Weight: 206 g
• Illustrations: zahlr. Abb., mit OH-Folien, DIN A4
• Sets: Challenges - Global learning in a globalised world; Challenges - Global learning in a globalised world
• Series: Challenges - Global learning in a globalised world; Challenges - Global learning in a globalised world; Challenges - Global learning in a globalised world / Modelle und Methoden für den Englischunterricht
• Subjects: Education and learning > Teaching preparation > Secondary school level II; Englischunterricht, Baden-Württemberg, Sachsen, Englisch, Hamburg, Berlin, Mecklenburg-Vorpommern, Niedersachsen, Nordrhein-Westfalen, Bayern, Sachsen-Anhalt, Thüringen, Hessen, Rheinland-Pfalz, Schleswig-Holstein, für die Sekundarstufe II, Brandenburg, Bremen, Saarland, Für das Gymnasium, Für die Integrierte Gesamtschule, Für die Gemeinschaftsschule, Für die Stadtteilschule, Für das berufliche Gymnasium, Lehrermaterial Schöningh, Für die Fachoberschule