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Informationen zum Autor J.D. Applen is an associate professor of English at the University of Central Florida. His scholarly interests include XML and archiving, knowledge management, hypertext theory, the history of texts and technology, and the rhetoric of science and technology. He received his doctorate from the University of Arizona. Rudy McDaniel is an assistant professor of Digital Media at the University of Central Florida. His research interests include XML, narrative theory, video game technologies, and knowledge management frameworks. He received his doctorate from the University of Central Florida’s Texts and Technology program. Klappentext Combines rhetoric! XML! and knowledge management. This title illustrates how the naming of XML elements can be understood as a rhetorical act! and details the essentials of knowledge management practices that also illustrate the need for intelligently conceived databases in organizations. Zusammenfassung Combines rhetoric, XML, and knowledge management. This title illustrates how the naming of XML elements can be understood as a rhetorical act, and details the essentials of knowledge management practices that also illustrate the need for intelligently conceived databases in organizations. Inhaltsverzeichnis Introduction: XML, Knowledge Management, and Rhetoric 1 Knowledge Management and Society 2 Introduction to XML 3 Semantics and Classification Systems 4 The Visual Rhetoric of XML 5 Advanced Concepts in XML 6 Focused Implementations 7 XML and Your Career