Read more
Informationen zum Autor Gordon T. Kendall is a freelance author and lecturer based in Dallas, Texas. Klappentext Fashion Brand Merchandising introduces the concepts and practices that will help students build! develop! and work with fashion brands. The book comprises four parts! each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brandsmarketer! merchandiser! retailer! designer! or studentthis text will tell what you need to know to work successfully in the industry. Zusammenfassung Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands—marketer, merchandiser, retailer, designer, or student—this text covers what you need to know to work successfully in the industry.Instructors, contact your Sales Representative for access to Instructor’s Materials. Inhaltsverzeichnis Part 1: What are Fashion Brands? Chapter 1: Fashion Brand MerchandisingChapter 2: Fashion Brands in the Marketplace Chapter 3: Fashion Brands and ConsumersChapter 4: Products, Services, and Fashion Brands Part 2: Building Fashion Brands Chapter 5: Planning Fashion BrandsChapter 6: Elements of Fashion BrandsChapter 7: Fashion Brand CommunicationChapter 8: Fashion Brand Experiences Part 3: Developing Fashion Brands Chapter 9: Changing Nature of Fashion Brands Chapter 10: Expanding Fashion Brands Chapter 11: Measuring Fashion Brand Performance Chapter 12: Fashion Brand Portfolios Part 4: Working with Fashion Brands Chapter 13: Organizing the Fashion Brand TeamChapter 14: Business and Social Issues of Fashion BrandsChapter 15: Future Trends of Fashion Brands...
