McIlhenny's Gold - How a Louisiana Family Built the Tabasco Empire

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny''s Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.

About the author

A former BusinessWeek editor and national editor at Bloomberg News, Jeffrey Rothfeder has written for publications such as the New York Times and the Washington Post and has appeared on 20/20, Nightline, Today, Good Morning America, and Oprah. He lives in Cortlandt Manor, New York.

Product details

• Authors: Jeffrey Rothfeder, Rothfeder Jeffrey
• Publisher: Harper Collins Usa
• Languages: English
• Product format: Paperback / Softback
• Released: 21.04.2009
• EAN: 9780060721855
• ISBN: 978-0-06-072185-5
• No. of pages: 272
• Dimensions: 135 mm x 203 mm x 15 mm
• Subjects: Fiction > Narrative literature > Letters, diaries; Humanities, art, music > History > Cultural history; Non-fiction book > History > Miscellaneous; Social sciences, law, business > Business > Miscellaneous; HISTORY: WORLD, HISTORY: Social History, BIOGRAPHY & AUTOBIOGRAPHY: Business, COOKING: Comfort Food, BIOGRAPHY & AUTOBIOGRAPHY: Culinary, COOKING: Essays & Narratives, HISTORY: Study & Teaching, COOKING: History, COOKING: Entertaining, HISTORY: Essays