Read more
Informationen zum Autor Martin Posth is a former member of the executive management board of Volkswagen AG and Audi AG. In the mid-1980s, he built up Shanghai Volkswagen together with a team of pioneers. In the 1990s, he oversaw the Asia-Pacific business of the Volkswagen Group out of the regional headquarters in Hong Kong. In June 1997, Posth was awarded the title of "Honorary Citizen of Shanghai." Today, Posth serves as a member of the board of directors of various leading international companies and committees in Europe and Asia. Klappentext Posth arrived in China with a vision. He navigated a steep learning curve, achieved his goals and now shares an insightful, first-hand account of an intriguing journey that included bumps and highlights. 1,000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. It is also a personal account, done with great sensitivity, revealing between the lines a deep respect for the spirit that propels China's social and industrial revolution today.-- Hans Michael Jebsen, Chairman, Jebsen and Co., Ltd. To really understand China's economic development, one needs to look at the history of individual projects. This applies in particular to those who are considering a venture on site. This book by Martin Posth is a unique document on the subject: evidence of profound knowledge, didactically sound, with comprehensible conclusions--simply readable!-- Prof. Heinrich v. Pierer, Former Chairman of the Supervisory Board, Siemens AG Former Chairman of the German Asian-Pacific Business Commission Co-Chairman of the German-Chinese Dialog Forum This book is a must-read for anyone seeking to work in or via China. The personal experiences of a pioneering manager can also help management to see the transformation of China in a new light. Anybody wanting to be successful in China should heed the practical lessons that Martin Posth draws.-- Prof. Dr. Eberhard Sandschneider, Otto-Wolff-Director, Research Institute Executive Officer, German Council on Foreign Relations (DGAP) In establishing the Volkswagen works in Shanghai at the beginning of Deng Xiaoping's reform era, Martin Posth made a breach in the wall behind which the People's Republic of China had dug its trenches up until then. His experiences are useful for anyone wanting to work the Chinese market with any degree of success. The fascinating reading that his report makes, and heeding his lessons, can help any entrepreneur to avoid costly mistakes.-- Dr. Theo Sommer, DIE ZEIT, Editor-at-Large For the Chinese, this book by Martin Posth is a historic document on the Open Door Policy for foreign investors. It is a must-read.-- Prof. Xu Kuangdi, Mayor of Shanghai 1995-2001, Chairman China Federation of Industrial Economics (CFIE), Co-Chairman of the German-Chinese Dialog Forum Zusammenfassung Posth arrived in China with a vision. He navigated a steep learning curve! achieved his goals and now shares an insightful! first-hand account of an intriguing journey that included bumps and highlights. 1!000 Days in Shanghai is a breathtaking manual for anyone contemplating a business career in the increasingly vibrant arena of today's China. Inhaltsverzeichnis Foreword xi Preface xiii Abbreviations xv Chapter 1: China's Dream of Detroit-Wolfsburg's Gateway to Asia 1 First sight of the factory in Anting 1 History behind the deal 4 Spurned by the Japanese: Citroën or Volkswagen? 7 Setting the foundation 9 A Volkswagen pioneer for the Middle Kingdom 10 Not a fairyland but an entrepreneur's playground 13 Partnership premier for the group 15 Vision of the future 18 Round the transatlanti...
