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Informationen zum Autor Rita Gunther McGrath is Associate Professor of Management at Columbia Business School. Ian C. MacMillan is the Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the University of Pennsylvania's Wharton School. They are coauthors of MarketBusters and The Entrepreneurial Mindset . Klappentext You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? Zusammenfassung You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? Inhaltsverzeichnis Chapter 1: Conquering Growth Traps with the Right Disciplines Part 1: Focus on Strategic Growth Chapter 2: Creating Your Growth Framework Chapter 3: Aligning the Organization for Growth Chapter 4: Designing Specific Growth Initiatives Part 2: Executing Strategic Growth Opportunities Chapter 5: Designing the business model architecture Chapter 6: Creating Reverse financials and the Assumption checklist Chapter 7: Actively Managing and Redirecting Projects Chapter 8: The Necessary Art of Disengagement Part 3: Making Discovery Driven Growth work for you Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth
