Description
Product details
Authors | Bruce L Gardner, Bruce L. Rausser Gardner |
Assisted by | Bruce L. Gardner (Editor), Gardner Bruce L. (Editor), Gordon C. Rausser (Editor), Rausser Gordon C. (Editor) |
Publisher | ELSEVIER SCIENCE BV |
Languages | English |
Product format | Hardback |
Released | 17.12.2002 |
EAN | 9780444510808 |
ISBN | 978-0-444-51080-8 |
No. of pages | 540 |
Series |
Handbooks in Economics Handbooks in Economics |
Subjects |
Social sciences, law, business
> Business
> Advertising, marketing
BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing, Sales and marketing |
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