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Informationen zum Autor Yvette Reisinger Klappentext This exciting new text is the first to focus on cross-cultural differences in tourist behavior and draws upon the evidence from the broad past and current literature to explain the influence of cultural differences on the present and future international tourist. An examination of cultural characteristics and differences is extremely important to the tourism student because of the international nature of tourism environment. Advances in technology and improved communication and transportation have enhanced peoples' mobility and travel such that exposure to and interaction with different cultures is now commonplace. It is imperative for industry representatives, who operate in the international business environment and deal with foreign tourists on a daily basis, to understand the influence of national cultures of their customers. This book brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a global audience. Zusammenfassung Over the years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. This title gives a coverage of cross-cultural issues and behavior in tourism. It illustrates how international cultural differences influence travel decision-making. Inhaltsverzeichnis Part 1: International Tourism: The Global Environment 1 .Globalization, Tourism and Culture Introduction 2. Cultural Diversity Part 2: Cultural Theories and Practices 3. Intercultural Theories 4. Cultural Practices and Tourism Impacts on Culture Part 3: Culture and Cultural Differences 5. Culture 6. Cultural Variability 7. Cultural Influences on Intercultural Communication 8. Cultural Influences on Social Interaction 9. Cultural Influences on Rules of Social Interaction 10. Cultural Influences on Service 11. Cultural Influences on Ethical Behavior Part 4: Tourist Behavior 12. Human Behavior: Its Nature and Determinants 13. Consumer Buying Behavior 14. Cultural Influences on Tourist Buying Behavior Part 5: Cross-Cultural Comparison 15. Cultural Differences among International Societies Part 5: Multicultural Competence 16. Multicultural Competence in a Global World ...
List of contents
Part 1: International Tourism: The Global Environment 1 .Globalization, Tourism and Culture Introduction 2. Cultural Diversity Part 2: Cultural Theories and Practices 3. Intercultural Theories 4. Cultural Practices and Tourism Impacts on Culture Part 3: Culture and Cultural Differences 5. Culture 6. Cultural Variability 7. Cultural Influences on Intercultural Communication 8. Cultural Influences on Social Interaction 9. Cultural Influences on Rules of Social Interaction 10. Cultural Influences on Service 11. Cultural Influences on Ethical Behavior Part 4: Tourist Behavior 12. Human Behavior: Its Nature and Determinants 13. Consumer Buying Behavior 14. Cultural Influences on Tourist Buying Behavior Part 5: Cross-Cultural Comparison 15. Cultural Differences among International Societies Part 5: Multicultural Competence 16. Multicultural Competence in a Global World
