King of Madison Avenue - David Ogilvy and the Making of Modern Advertising

The biography of David Ogilvy, an advertising maverick. This book traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Based on first-hand experiences, and written with the cooperation of his family and a wealth of material, this will be the definitive book on Ogilvy. From the former CEO of Ogilvy and Mather.

List of contents

- Author's Note: Me and David - Introduction: The King of Madison Avenue - An Eccentric Celtic Mixture - 'I Failed Every Exam' - The Making of a Salesman - Who was Mather? - Lucre in America - The Farmer and the Spy - Big Idea - The Philosopher Kings - The True Church - The King in his Castle - Megamergers and Megalomaniacs - A Disease called Entertainment - The Burr of Singularity - Afterword: (More) Unpublished David Ogilvy - Source Notes - Bibliography - Acknowledgments - Index -

Product details

• Authors: Kenneth Roman
• Publisher: Palgrave UK
• Languages: English
• Product format: Paperback
• Released: 23.01.2009
• EAN: 9781403978950
• ISBN: 978-1-4039-7895-0
• No. of pages: 272
• Subject: Social sciences, law, business > Business > Advertising, marketing