Marketing Higher Education - Theory and Practice

The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship.

Product details

• Authors: Paul Gibbs, Paul Maringe Gibbs, Felix Maringe
• Publisher: Open University Press
• Languages: English
• Product format: Hardback
• Released: 01.12.2008
• EAN: 9780335220335
• ISBN: 978-0-335-22033-5
• No. of pages: 224
• Subject: Humanities, art, music > Education > Education system