Fr. 53.50

Lucy Kung

Strategic Management in the Media - Theory to Practice

English · Paperback / Softback

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Description

The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.

Product details

Authors	Lucy Kung
Publisher	Sage Publications Ltd

Languages	English
Product format	Paperback / Softback
Released	11.04.2008

EAN	9781412903134
ISBN	978-1-4129-0313-4
No. of pages	256
Dimensions	171 mm x 241 mm x 19 mm
Subject	Social sciences, law, business > Business > Management

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