Career Warfare - 2nd Edition 10 Rules for Building a Successful Personal Brand on the

Informationen zum Autor David D'Alessandro is President of John Hancock Financial Services, both the youngest president in the company's history and the only marketer ever to rise to the top of a major life insurer. Klappentext "A refreshing message . . . from someonewho has fought many corporate wars."-The New York Times With the latest stories from D'Alessandro's neverendingcollection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success. "D'Alessandro dares to speak the truth. If you don'tmanage your own reputation, those around you will.This is no theoretical exercise. In corporate America,people talk about you every day. You can affect whatthey say. "With a cut-the-crap sharp eye for the passions,yearnings, and follies that drive every organization,D'Alessandro draws apart the drapes and revealswhat it really takes to get ahead in business."-James Carville, author and Democratic Strategist "With good jobs becoming harder to find,D'Alessandro's sage advice is more timely andimportant than ever, especially for those who aretrying to build their personal brands and enhancetheir careers at the same time."-Tom Neff, Chairman, U.S., Spencer Stuart "Smart, strategic, and useful career advice fromsomeone who has actually achieved success in thereal world."-Harvey Mackay, author of the#1 New York Times bestseller Swim With TheSharks Without Being Eaten Alive Zusammenfassung Offers advice for those who are trying to build their personal brands and enhance their careers at the same time.

Product details

• Authors: David Alessandro, D&apos, David D'Alessandro, David F. D'Alessandro, Michele Owens
• Publisher: McGraw Hill Trade
• Languages: English
• Product format: Paperback / Softback
• Released: 05.09.2008
• EAN: 9780071597296
• ISBN: 978-0-07-159729-6
• Dimensions: 152 mm x 230 mm x 15 mm
• Series: Career (Exclude VGM); Career (Exclude VGM)
• Subjects: Guides > Law, job, finance > Training, job, career; Social sciences, law, business > Business; SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, Advice on careers & achieving success, Advice on careers and achieving success