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Klappentext Designed specifically with revision in mind! the CIM Revision Cards provide concise! yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear! carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact! spiral bound format enables the cards to be carried around easily! the content therefore always being on hand! making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips! thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised Zusammenfassung Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised Inhaltsverzeichnis Introduction to marketing communications; Marketing communications mixes; The marketing communications industry; Relationships and marketing communications; Marketing channels; Communication strategies and planning; Media; Evaluating communications effectiveness....
Summary
Provides a concise and fundamental information to assist students in passing the CIM exams. Presented in a compact, spiral bound format, this work features diagrams and bulleted lists to ensure that the key points are displayed. It includes a list of learning outcomes, hints and tips which are presented in each section.
