Corporate Communications - Convention, Complexity and Critique

Klappentext The field of corporate communications describes the practices organizations use to communicate as coherent corporate bodies. Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Zusammenfassung The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines! this title challenges the idealized notion that organizations can and should communicate as unified wholes. Inhaltsverzeichnis PART ONE: THE NEW CORPORAL PROJECT The Emergence of Corporate Communications Rehabilitating the Corporate "Soul" The Scope of Integrated Communication Apprehending an Expanding Body Corporate Branding and Identity The Body Is Marked Corporate Reputation and Stakeholder Communication The Body in the Eyes of the "Other" PART TWO: BEHIND THE CORPORAL PROJECT Justifying Corporate Communications Diagnosing the Fragile Body Corporate Communication as Control The Body is Disciplined Corporate Communication and Flexibility Towards an Agile Body Corporate Communication as Polyphony A Body with Multiple Voices

Product details

• Authors: George Cheney, George E. Cheney, Cheney George, Lars T. Christensen, Lars Thoeger/ Morsing Christensen, Lars Thoger Christensen, Lars Thøger Christensen, Lars Thoger Morsing Christensen, Mette Morsing, Morsing Mette
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Hardback
• Released: 28.02.2008
• EAN: 9781412931021
• ISBN: 978-1-4129-3102-1
• No. of pages: 264
• Dimensions: 178 mm x 241 mm x 25 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Business Communication / General, Business communication & presentation, Business communication and presentation