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Informationen zum Autor Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda's column for USA Today , "Small Business Strategies," the most widely distributed column on small business and entrepreneurship in the United States, reaches tens of millions of readers each week. She has written more than a dozen other books on entrepreneurship and her books have sold more than a million copies. Sign up for her monthly newsletter at planningshop.com. Klappentext The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.Table of contents:Section I Starting the ProcessThe Successful BusinessGetting Your Plan StartedMaking Your Plan CompellingSection II Business Plan Components The Executive SummaryCompany DescriptionIndustry Analysis & TrendsTarget MarketsCompetitionStrategic Position & Risk AssessmentMarketing Plan & Sales StrategyOperationsTechnology PlanManagement & OrganisationCommunity Involvement & Social ResponsibilityDevelopment, Milestones & Exit PlanThe FinancialsThe Plan's AppendixSection III Putting the Plan to WorkPreparing, Presenting & Sending Out Your PlanLooking for MoneyUsing Your Plan for Classes & CompetitionsInternal Planning for Existing Businesses & CorporationsTime Saving TipsSection IV Special ConsiderationsConsiderations for Internet, "e-businesses"Considerations for RetailersConsiderations for ManufacturersConsiderations for Service BusinessesSection V ReferenceOutline of a Business PlanBusiness Terms GlossaryFunding SourcesResearch Sources Entrepreneur's Sources Zusammenfassung The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. Inhaltsverzeichnis About the Author About the Contributors Acknowledgments Foreword Foreword to the Fourth Edition How to Use This Book Introduction Section I Starting the Process Chapter 1 The Successful Business 1 Chapter 2 Getting Your Plan Started 13 Chapter 3 Making Your Plan Compelling 35 Section II Business Plan Components Chapter 4 The Executive Summary 47 Chapter 5 Company Description 59 Chapter 6 Industry Analysis & Trends 73 Chapter 7 Target Market 87 Chapter 8 Competition 103 Chapter 9 Strategic Position & Risk Assessment 119 Chapter 10 Marketing Plan & Sales Strategy 133 Chapter 11 Operations 155 Chapter 12 Technology Plan 181 Chapter 13 Management & Organization 189 Chapter 14 Community Involvement & Social Responsibility 211 Chapter 15 Development, Milestones, & Exit Plan 221 Chapter 16 The Financials 237 Chapter 17 The Plan's Appendix 283 Section III Putting the Plan to Work Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289 Chapter 19 Looking for Money 299 Chapter 20 Using Your Plan for Classes & Competitions 315 Chapter 21 Internal Planning for Existing Businesses & Corporations 327 Chapter 22 Time Saving Tips 337 Section IV Special Considerations Chapter 23 Considerations for Internet, "e-businesses" 343 Chapter 24 Considerations for Retailers 363 Chapter 25 Considerations for Manufacturers 369 <...
