The Problem of Political Marketing

Informationen zum Autor Heather Savigny is Senior Lecturer in Politics, University of East Anglia, UK. Zusammenfassung Markets are no longer simply the mechanisms which governments regulate, but are the arena in which various political activities are undertaken. This book provides an examination and comprehensive critique of the contemporary use of marketing in British politics. Inhaltsverzeichnis Acknowledgements Introduction. 1.      Political marketing: literature and practice 2.      ...and rational choice theory 3.      Implementing marketing in politics 4.      Ideology 5.      The language of political marketing 6.      Marketing and malaise Conclusion: Political marketing - a challenge to democracy Bibliography

Product details

• Authors: Heather Savigny
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Hardback
• Released: 15.08.2008
• EAN: 9780826428561
• ISBN: 978-0-8264-2856-1
• No. of pages: 158
• Subjects: Social sciences, law, business > Political science > Political theories and the history of ideas; POLITICAL SCIENCE / History & Theory, Political science & theory, Political science and theory