Strategic Marketing

List of contents

About the author

David W. Cravens is Emeritus Professor of Marketing in the Neeley School of Business at Texas Christian University. He previously held the Eunice and James L. West Chair of American Enterprise Studies and was Professor of Marketing. Formerly, he was the Alcoa Foundation Professor at the University of Tennessee, where he chaired the Department of Marketing and Transportation and the Management Science Program. He has a Doctorate in Business Administration and MBA from Indiana University. He holds a Bachelor of Science in Engineering from MIT. Before becoming an educator Dave held various industry and government management positions. He is internationally recognized for his research on marketing strategy and sales management and has contributed over 150 articles and 25 books.

Product details

• Authors: David W. Cravens, Nigel F. Piercy
• Publisher: MCGRAW-HILL Higher Education
• Languages: English
• Product format: Paperback / Softback
• Released: 01.12.2012
• No. of pages: 284
• Weight: 1222 g
• Illustrations: w. figs.
• Series: McGraw-Hill International Editions
• Subject: Social sciences, law, business > Business > Advertising, marketing