Information Rules : A Strategic Guide to the Network Economy

Informationen zum Autor Carl Shapiro is the Transamerica Professor of Business Strategy, Haas School of Business and Department of Economics, UC Berkeley. From 1995 to 1996, he served as Deputy Assistant Attorney General of Economics, Antitrust Division, U.S. Department of Justice. Klappentext As one of the first books to distill the economics of information and networks into practical business strategies, this is a guide to the winning moves that can help business leaders--from writers, lawyers and finance professional to executives in the entertainment, publishing and hardware and software industries-- navigate successfully through the information economy. Zusammenfassung Explains that long-standing economic concepts provide the understanding to succeed in the information age. This book explains the moves that help business leaders navigate successfully through the information economy. It argues that managers must understand the fundamental economics of information technology to develop effective strategies. Inhaltsverzeichnis 1 The Information Economy2 Pricing Information3 Versioning Information4 Rights Management5 Recognizing Lock-In6 Managing Lock-In7 Networks and Positive Feedback8 Cooperation and Compatibility9 Waging a Standards War10 Information Policy

Product details

• Authors: Carl Shapiro, Carol Shapiro, Shapiro Carl, Hal Varian, Hal R. Varian, Varian Hal R.
• Publisher: Harvard Business Review Press
• Languages: English
• Product format: Hardback
• Released: 01.12.1998
• EAN: 9780875848631
• ISBN: 978-0-87584-863-1
• No. of pages: 368
• Dimensions: 160 mm x 240 mm x 30 mm
• Subjects: Social sciences, law, business > Business > Advertising, marketing; E-Commerce, BUSINESS & ECONOMICS / Strategic Planning, COMPUTERS / Networking / General, Computer networking & communications, Computer networking and communications