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Informationen zum Autor R. Patrick Cash and Chris Thomas are the authors of Management of Retail Buying, published by Wiley. Klappentext The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves. This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying. Zusammenfassung Retail buying covers broad areas such as organization of retail establishments! distribution! roles of buying groups! planning and control! choosing vendors! negotiation! pricing! and selling of goods and services to the consumer. Inhaltsverzeichnis Preface. Chapter 1: An Overview of Retail Buying. Chapter 2: The Roles of Buying Groups. Chapter 3: Understanding the Consumer. Chapter 4: Merchandise Assortments. Chapter 5: Planning and Control. Chapter 6: Technology and Internet Commerce in Retailing. Chapter 7: Choosing Vendors. Chapter 8: International Vendors. Chapter 9: Translating Plans into Purchases. Chapter 10: Negotiating the Buy. Chapter 11: The Buyer's Order and Vendor Relations. Chapter 12: Pricing and Selling. Glossary. Index.
List of contents
Preface.
Chapter 1: An Overview of Retail Buying.
Chapter 2: The Roles of Buying Groups.
Chapter 3: Understanding the Consumer.
Chapter 4: Merchandise Assortments.
Chapter 5: Planning and Control.
Chapter 6: Technology and Internet Commerce in Retailing.
Chapter 7: Choosing Vendors.
Chapter 8: International Vendors.
Chapter 9: Translating Plans into Purchases.
Chapter 10: Negotiating the Buy.
Chapter 11: The Buyer's Order and Vendor Relations.
Chapter 12: Pricing and Selling.
Glossary.
Index.
