Mastering Public Relations - 2nd Edition

Mastering Public Relations takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice.>

Product details

• Authors: A Davis, Anthony Davis
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 10.08.2007
• EAN: 9780230549302
• ISBN: 978-0-230-54930-2
• No. of pages: 256
• Dimensions: 157 mm x 232 mm x 15 mm
• Series: Palgrave Master Series (Business); Palgrave Master; Master Series (Business); Palgrave Master; Master Series (Business)
• Subjects: Social sciences, law, business > Business; B, Business and Management, Public Relations, Corporate Communication/Public Relations, Management science, communication;marketing;PR;public relations