Ogilvy on Advertising

Informationen zum Autor David Ogilvy Klappentext For young advertising hopefuls and veterans who are in search of ways to improve their success rates. Zusammenfassung Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

Product details

• Authors: David Ogilvy, Ogilvy David
• Publisher: Welbeck
• Languages: English
• Product format: Paperback / Softback
• Released: 05.03.2007
• EAN: 9781853756153
• ISBN: 978-1-85375-615-3
• Dimensions: 187 mm x 245 mm x 15 mm
• Subjects: Social sciences, law, business > Business; Advertising, Media Studies, SOCIAL SCIENCE / Media Studies, HISTORY / Social History, Social & cultural history, Digital lifestyle, Media studies: internet, digital media and society, Advertising & Society, Media studies: advertising and society