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Informationen zum Autor WILLIAM B. ROUSE is chief executive officer of Enterprise Support Systems, an Atlanta-based software company that produces a wide range of software systems and tools. An educator and author of several books--including Start Where You Are (Jossey-Bass, 1996)--he is also an experienced consultant who helps companies develop and implement strategic plans. He lives in Dunwoody, Georgia. Klappentext Strategic planning expert William Rouse cuts to the heart of the most common causes of failed business plans and strategies and shows how to overcome them. He encourages strategic thinkers and planners to spend much more time analyzing a situation instead of jumping to ready solutions. The tone is tongue-in-cheek, but the keen observations and sage advice Rouse offers aptly address a serious subject. It's a fast-track primer in critical thinking and evaluation planners and managers at every level can use to approach their work more effectively. Zusammenfassung This work aims to uncover the most common delusions - the untested assumptions, short-term focus, and illusions of infallibility - that stand in the way of businesses developing realistic business strategies, and shows how to overcome them. Inhaltsverzeichnis Introduction: The Perils of Acting First and Thinking Later. Part One: Challenge Commonly Held Assumptions. 1. We Have A Great Plan:Comparing Visions and Realities. 2. We Are Number One:Letting Go of the World Class Myth. 3. We Own The Market:Assessing Relationships with Markets. Part Two: Establish Goals That Make a Difference. 4. We Have Already Changed:Moving Beyond the Status Quo. 5. We Know the Right Way:Overcoming Obsessions With Technical Correctness. 6. We Just Need One Big Win:Avoiding Chasing Purple Rhinos. 7. We Have Consensus:Managing Conflicts of Values and Priorities. 8. We Have to Make the Numbers:Balancing Short Term and LongTerm. Part Three: Make Sure That Plans Lead to Actions. 9. We Have the Ducks Lined Up:Navigating the Tangled Webs of Relationships. 10. We Have the Necessary Processes:Avoiding Institutionalized Conflicts. 11. We Just Have to Execute:Maintaining Commitment and Action. Part Four: Expect the Unexpected. 12. We Found It Was Easy:Making Sure You Don't Skip the Hard Part. 13. We Succeeded as We Planned:Placing Yourself in the Path of Serendipity. Appendix: Seventy Key Questions....
