How To Get Free Publicity, 2nd Edition - A Handbook for Small Businesses, Clubs, Schools or Charities

Informationen zum Autor Pam and Bob Austin have spent over 25 years working in press relations! helping small businesses get free press coverage. They are based in Market Harborough! Leicestershire. Klappentext Aims to help you open the door to powerful free publicity. This step-by-step manual takes you through who you should target and what journalists are looking for! to practical suggestions for choosing and presenting stories that will get accepted by editors. Zusammenfassung Aims to help you open the door to powerful free publicity. This step-by-step manual takes you through who you should target and what journalists are looking for! to practical suggestions for choosing and presenting stories that will get accepted by editors. Inhaltsverzeichnis 1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong... Case studies.

Product details

• Authors: Bob Austin, Pam Austin, Pam and Bob Austin, Pam Austin Austin
• Publisher: How to Books UK
• Languages: English
• Product format: Paperback / Softback
• Released: 30.03.2007
• EAN: 9781845281809
• ISBN: 978-1-84528-180-9
• No. of pages: 128
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Management; Small businesses & self-employed, BUSINESS & ECONOMICS / Sales & Selling / General, Sales & marketing management, Small businesses and self-employment, Sales and marketing management